Brandchannel has an article featuring Dame Anita Roddick,
the founder of The Body Shop, the now ubiquitous natural body products chain found in airports and on high streets around the world. Roddick speaks to the power of business, moreso than politics or religion to change the way people act.

According to the article, one of Roddick’s biggest accomplishments is establishing 36 purchasing programs with impoverished farmers in 23 countries, including Brazil, Nicaragua, Zambia, Pakistan and India. Through them, the Body Shop buys herbs, nuts, almond oil, sesame seed oil and other ingredients for its moisturizers, creams and shampoos. In total, the company has business relationships with more than 5,000 families, but the economic spin-offs are felt by thousands more with schooling, training, HIV/AIDS awareness, health clinics and fresh water.

Within their own scale, Roddick calls upon businesses to use their power as activism, and to take creativity to the next level. At 64, still an activist, and in command of her choices, Roddick is an inspiration, who with her wealth and power as a creative social tool, continues to manifest real change in the world.

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