In the news recently, Sir Richard Branson of Virgin Atlantic revealed plans to invest $3 billion in renewable energy initiatives over the next ten years.  Once again, Branson proves his commitment to finding a better way by offering a pragmatic, achievable approach towards sustainable aviation. 
The program involves changing the process by which airplanes are utilized during takeoff and landing.  Instead of taxiing down the runway, airplanes would be towed to a "starting grid" where they would then start their engines.  The "starting grid" system would reduce fuel consumption and on-the-ground carbon emissions by over 50% ahead of take-off at London’s Heathrow airport and by nearly 90% for Virgin Atlantic flights at JFK in New York!

Other initiatives include flying aircraft at lighter loads, and a method of descent called "Continuous Descent Approach".  Branson has called for these methods to be employed by other airlines including British Airways, American Airlines and Easyet; engine and aircraft manufacturers such as Rolls Royce and Boeing and airport operators including BAA in the UK.

In a recent post here on the Dervaes Family’s urban homestead Root talked about doing the most with what you have, right here, right now.  The two polarities of a multinational, billionaire with resources and vision, and a small family walking their talk inspire us to think and act in kind.

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