Posted by Dominique on 30 Nov 2006 | Tagged as: Branding, Green
Spotted this on ThreeMinds, Denver-based ad agency Sukle Advertising +Design created this campaign for water conservation in Denver. Clever, simple, mindful.
Posted by Dominique on 29 Nov 2006 | Tagged as: Podcasts
In our final Green Blast, ROOT speaks with Jeremy Black of Sambazon, Mathieu Senard of Alter Eco, 
and we share a few thoughts on our latest Green Fest experience. Michael Edo Keane and Dominique Pacheco co-host.
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Posted by Dominique on 26 Nov 2006 | Tagged as: Green
From Daily Candy comes another of their great reminders. The Computer Recycling Center (CRC) takes all computers and electronics - working and nonworking - and warehouse overstocks of parts and equipment: Computers, Network, Telephone, Cellphone, Office Electronics, Industrial Electronics. (Recycling for Computers, Laptops, Electronics, eWaste, and eRecycling) Scrap computers and parts are reduced to recyclable metal, plastic, P.C.Board, and cable. Drop off centers in the San Francisco Bay Area are listed on their site, and pick ups are available for qualifying businesses with multiple donations.
Founded in 1991, it is the largest and oldest continuously operating full-service collection, reuse, and refurbishment program in the USA. Working with businesses and municipalities, CRC’s participation in collection and drop-off programs diverted over 6 million pounds of computer equipment from landfills last year. Reuse of entire units is given highest priority, followed by disassembly for reuse of parts, and finally recycling for the elements of unusable remaining items.
CRC’s mission is to promote the highest and best re-use of computer and electronic equipment, and recycle unusable items to keep them out of landfills.
If you have equipment gathering dust, or plan to replace in the coming gifting season, please remember to keep electronics out of landfills and utilize this exceptional service.
Posted by Dominique on 22 Nov 2006 | Tagged as: Podcasts
Root presents the third of five featured interviews from the Green
Fest with gDiapers co-founder Kim Graham-Nye. Michael Edo Keane and Dominique Pacheco co-host.
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Posted by Dominique on 22 Nov 2006 | Tagged as: Podcasts
Root presents the second of five featured interviews from the Green Fest with Pangea Organics founder Joshua Onysko. Michael Edo Keane and Dominique Pacheco co-host.
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Posted by Dominique on 19 Nov 2006 | Tagged as: Green, Podcasts
Root’s Dominique Pacheco speaks with Denise Hamler of Co-op America
and the Green Fest.
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Posted by Dominique on 16 Nov 2006 | Tagged as: Food and Drink
Percy Schmeiser, a farmer from Bruno, Saskatchewan Canada whose fields were contaminated by Monsato’s Round-Up Ready Canola, and who was later sued by Monsanto will be speaking in Ukiah at the Mendocino Community College Little Theatre on Friday night. The Schmeisers were close to retirement when they were surprisingly sued in 1998. Monsanto claimed the long-time farmers were illegally growing the patented seed which had drifted into their fields. The family fought the suit all the way to the Canadian Supreme Court, and lost. The event is co-hosted by the CCOF, The Epicurean Connection, and Local Host Dialogue. The program begins at 7 pm, the cost is $10, and no one will be turned away for lack of funds. All proceeds and donations will go directly to the Schmeiser’s efforts to fight Monsanto and genetic pollution, as well as to educate the public and farmers alike about the severe risks associated with genetically modified foods. The family was prominently featured in the documentary, The Future of Food by Deborah Koons Garcia. If you haven’t seen the film, do. The issues are controversial, disturbing and real.
Posted by Dominique on 12 Nov 2006 | Tagged as: Green
Root spent Friday walking the Green Festival catching up with friends and meeting new ones. Because it was the first day of the three-day event, there was less foot traffic, and we got a chance to chat with a few favorites, as well as meeting some great new (to us) companies and learning about their products and services. A Rootcast will follow soon, but in the meantime, we wanted to give a shout out for this short list of companies to watch:
gDiapers - Imagine taking your baby’s soiled diaper and simply flushing it down
the toilet. No more smell, no more diaper, no more diaper pail. Putting waste right where it belongs - in the toilet, not in a landfill.
That’s exactly how gDiapers work. The wet ones can also be composted - eliminating the 500 years that conventional disposables take to break down. Husband and wife team, Jason and Kim Graham-Nye brought gDiapers from Australia, where the product has been available since 1991. Located in Portland, a model city of sustainability, seems a good fit for such a fine idea. Root loves the idea of a product everyone needs at one time in their lives, being so well-disposed.
Pangea - 
Not only are they the fastest growing organic skincare line in the world, Pangea’s packaging is truly notable - all the product boxes are made using a new Zero Waste process with 100% post-consumer paper (newspaper) and organic seeds like sweet basil and amaranth. Soak the box in water for a minute and plant it in the earth…fundamental and brilliant! Oh, and Root bought their GreenFest special: cleanser, toner, moisturizer and mask - love these products!
Christopher Peck & Holistic Solutions - Root works with Christopher to advise and manage investments. Coming from a permaculture background, and providing holistic financial planning and socially responsible investment advice, Christopher aims to build wealth by aligning your decisions with your deepest values and highest aspirations. Holistic Solutions offers financial services focused on life planning, natural, ethical investing and the path to financial independence and sustainability. Christopher was at the GreenFest in association with his partners at Natural Investment Services, Inc.
Sambazon - Six years ago, nobody in the US had heard of acai, a dark purple fruit the size of a blueberry that comes from the Amazonian rain forest. Take a walk through Whole Foods today, and get an idea of how successful this young company has been at introducing the antioxidant-rich superfood to the world. It’s everywhere! But that’s only half the story. The Sambazon Team’s commitment to create positive socioeconomic change and promote rainforest conservation and biodiversity are evidenced in the behind the scenes projects they are stewarding.
IdealBite.com - Biters Heather Stephenson and Jennifer Boulden have the right idea - make lifestyle changes digestible and playful in order to get the mainstream over in the green lane. Their posts arrive daily, and they offer well-researched and thoughtful suggestions in various shades of green.
Posted by Dominique on 09 Nov 2006 | Tagged as: Technology
Cool Hunting always inspires with their imaginative posts on culture. The Hurriquake is truly an inventive, inexpensive and inspired nail.
So much so, that it was awarded innovation of the year by Popular Science. The bottom section is circled with angled barbs that resist pulling out
in wind gusts up to 170 mph. The “ring shank” stops halfway up to
leave the middle of the nail, which endures the most punishment during
an earthquake, at its maximum thickness and strength. The blade-like
facets of the nail’s twisted top—the spiral shank—keep planks from
wobbling, which weakens a joint. And the HurriQuake’s head is 25
percent larger than average to better resist counter-sinking and
pulling through. And - It costs only about $15 more to build a
2000 square foot house using HurriQuakes. Huge idea accomplished in a small package.
Posted by Dominique on 06 Nov 2006 | Tagged as: Global Warming, Podcasts
The second episode of the RootCast features peak oil expert Richard Heinberg and Climate Protection Campaign director and co-founder Ann Hancock. Hosted by Michael Edo Keane and Dominique Pacheco.
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