Whole Foods Buys Wild Oats
Posted by Dominique on 22 Feb 2007 | Tagged as: Food and Drink
Whole Foods Market and Wild Oat Markets announced they have signed a definitive merger agreement under which Whole Foods will acquire Wild Oats in a $565 million deal.
This move clearly puts Whole Foods in the lead as the natural products retailer globally. What will be interesting and curious to watch is whether this move will encourage Whole Foods to maintain organic quality and provide a local platform for farmers in the area these stores service. These are two of the biggest issues Root sees as a priority for the retail king of this market segment. Stay Tuned. Download the PDF for details of the deal via Whole Foods website. Download pr07-02-21merger.pdf
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I found an article on the Whole Foods Web site that outlines the retailers vision of a sustainable future.
Sustainability and Our Future
“At Whole Foods Market, we are starting to implement this new vision of the future by changing the way we think about the relationships between our food supply, the environment, and our bodies.”—Whole Foods Market
This will continue to be an issue that everyone will be watching. The founder seems to be a bit more ‘mainstream’ every day. I saw an interview with him that indicated that he felt, eventually, all business will, in effect, sell out just because there time has passed.
It was a bit disappointing to see him so fatalistic. Fortunately, here in Portland (as in NCal) there are a lot of great options that are better than Whole Foods and a heck of a lot more rational pricing.
Cheers,
- Mark -