Currently there is a growing demand for organic food as consumers seek healthy and sustainable products. The desire for these products has created a boom in the industry leading big companies like Anheuser-Busch to create its Wild Hop Lager labeled “USDA Organic”. The USDA is continually changing the industry standards in order to cater to large scale industry. It is stated in this article that the agency is considering a proposal to allow 38 nonorganic ingredients to be used in organic foods. Because of the broad uses of these ingredients — as spices, colorings, and flavorings for example — almost any type of manufactured organic food could be affected, including organic milk, cereal, sausages, bread and beer. Changes such as these in USDA Organic standards threaten consumer confidence and trust in the organic label as well as lead to less accountability from big industries to provide information to the consumer about the sources of their food.

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