Toxic Waste Sour Candy targets tweens to raise environmental responsibility?

As consumers looking for green solutions, we expect the products we purchase to represent the intention of the business.

Toxic Waste Hazardously Sour Candy isn’t organic, fair traded, or gmo free, however this company targets the mainstream, tween population to raise awareness, and educates children to act responsibly towards the environment.

Found inside a barrel of toxic waste, the message will reach a broad audience because it’s candy. So as they go on tour with a tween, all-girl band to summer camps educating 8-12 year old kids about their environmental impact they will also contribute to their tooth decay, insulin levels and ingestion of bt pesticides through gmo corn syrup. So here at ROOT we will inaugurate our greenwash category with this product. What will be next? Apocalypse Gum, you can’t blow up the world but you can blow up the world in you?

One Response to “Toxic Waste Sour Candy targets tweens to raise environmental responsibility?”

  1. on 09 Jul 2007 at 5:08 am Martin

    Thanks for that, what a cool idea hope it sweetens them to the crisis at hand !

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