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	<title>Root Concepts - Green Media &#38; Sustainable Business</title>
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	<description>Root Concepts - Green Media &#38; Sustainable Business from a Leader in Ecomedia. The North Bay's Premier Interactive Agency.</description>
	<pubDate>Fri, 20 Mar 2009 05:30:03 +0000</pubDate>
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		<copyright>&#xA9; </copyright>
		<managingEditor>michael@rootconcepts.com ()</managingEditor>
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		<ttl>1440</ttl>
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		<itunes:summary>Root Concepts - Green Media amp; Sustainable Business from a Leader in Ecomedia. The North Bay's Premier Interactive Agency.</itunes:summary>
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		<itunes:category text="Society &amp; Culture"/>
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			<itunes:email>michael@rootconcepts.com</itunes:email>
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			<title>Root Concepts - Green Media &#38; Sustainable Business</title>
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		<item>
		<title>SolFest 2008 - Renewable Energy and Sustainable Living Festival</title>
		<link>http://www.rootconcepts.com/blog.html/2008/08/19/solfest-2008-renewable-energy-and-sustainable-living-festival/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/08/19/solfest-2008-renewable-energy-and-sustainable-living-festival/#comments</comments>
		<pubDate>Tue, 19 Aug 2008 17:31:11 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Social Responsibility]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/08/19/solfest-2008-renewable-energy-and-sustainable-living-festival/</guid>
		<description><![CDATA[Throughout the years Root Concepts has traveled to a number of green events to provide coverage and report on the latest developments, speakers and ideas in the sustainability space.  Last year we covered SolFest 2007. We ventured an hour north again, to enjoy the 13th annual SolFest in Hopland, California.
SolFest really is like no [...]]]></description>
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		</item>
		<item>
		<title>Nau - The Apparel Company Cannot Sustain &amp; Calls It Quits.</title>
		<link>http://www.rootconcepts.com/blog.html/2008/05/03/nau-the-apparel-company-cannot-sustain-calls-it-quits/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/05/03/nau-the-apparel-company-cannot-sustain-calls-it-quits/#comments</comments>
		<pubDate>Sun, 04 May 2008 04:08:37 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/05/03/nau-the-apparel-company-cannot-sustain-calls-it-quits/</guid>
		<description><![CDATA[Nau Update:
Nau has been acquired by Horny Toad who will attempt to resurrect the business model in a new and improved fashion.  Be on the lookout for a newly updated site in October, along with a new season of clothes.  Here&#8217;s what they have to say:
In October we&#8217;ll launch a new nau.com featuring [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2008/05/03/nau-the-apparel-company-cannot-sustain-calls-it-quits/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Earth Day, 2008, The Year It Matters</title>
		<link>http://www.rootconcepts.com/blog.html/2008/04/22/earth-day-2008-the-year-it-matters/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/04/22/earth-day-2008-the-year-it-matters/#comments</comments>
		<pubDate>Tue, 22 Apr 2008 18:59:19 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Greenwash]]></category>

		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/04/22/earth-day-2008-the-year-it-matters/</guid>
		<description><![CDATA[
Happy Earth Day, 2008, the year that talk of sustainability spreads to new heights.  Everywhere we look, we see the effects - CitiBank is offering a contest to win a brand new hybrid or green kitchen makeover.  Green blogs are proliferating at an unprecedented rate:  Technorati has 37,869 blogs about green, 6933 [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2008/04/22/earth-day-2008-the-year-it-matters/feed/</wfw:commentRss>
		</item>
		<item>
		<title>RootCast 10 - Previews of ExpoWest 2008, Exclusive Interviews</title>
		<link>http://www.rootconcepts.com/blog.html/2008/03/13/rootcast-10-previews-of-expowest-2008-exclusive-interview-3/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/03/13/rootcast-10-previews-of-expowest-2008-exclusive-interview-3/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 21:10:19 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
		
		<category><![CDATA[Food and Drink]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Podcasts]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/03/13/rootcast-10-previews-of-expowest-2008-exclusive-interview-3/</guid>
		<description><![CDATA[ 
As a warm up to this year&#8217;s ExpoWest, Root Concepts presents as yet, unreleased interviews with some eco personalities.
 Seventh Generation&#8217;s Jeffrey Hollander, actor and now eco-entrepreneur
 Ed Begley, Jr. with Joshua Onysko of Pangea Organics, Livity Outernational&#8217;s
Isaac Nichelson and David Karr, co-founder of Guayaki Yerba Mate.
To hear the episode, click on the play [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2008/03/13/rootcast-10-previews-of-expowest-2008-exclusive-interview-3/feed/</wfw:commentRss>
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		<title>Expo West 2008 - The Greening of the Granddaddy of the Natural Products Industry</title>
		<link>http://www.rootconcepts.com/blog.html/2008/03/12/expo-west-2008-the-greening-of-the-granddaddy-of-the-natural-products-industry/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/03/12/expo-west-2008-the-greening-of-the-granddaddy-of-the-natural-products-industry/#comments</comments>
		<pubDate>Thu, 13 Mar 2008 01:55:35 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Food and Drink]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/03/12/expo-west-2008-the-greening-of-the-granddaddy-of-the-natural-products-industry/</guid>
		<description><![CDATA[The nation&#8217;s largest natural, organic and healthy products trade show expects more than 45,000 people to attend the industry event in Anaheim, California this week from March 14 - 16.   In its 28th year, this year&#8217;s Expo will publicly display its commitment to Green.  For the first time, Expo West will implement [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2008/03/12/expo-west-2008-the-greening-of-the-granddaddy-of-the-natural-products-industry/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Root Concepts Moves to Sonoma Mountain Village and the Business Cluster</title>
		<link>http://www.rootconcepts.com/blog.html/2008/01/30/root-concepts-moves-to-sonoma-mountain-village-and-the-business-cluster/</link>
		<comments>http://www.rootconcepts.com/blog.html/2008/01/30/root-concepts-moves-to-sonoma-mountain-village-and-the-business-cluster/#comments</comments>
		<pubDate>Thu, 31 Jan 2008 00:39:12 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Green]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2008/01/30/root-concepts-moves-to-sonoma-mountain-village-and-the-business-cluster/</guid>
		<description><![CDATA[
It&#8217;s been a very busy time at Root.  WeÂ  moved our offices to Sonoma Mountain Village, an ambitious, sustainable project which is an environmentally-conscious redevelopment of a former Agilent Technologies campus by Codding Enterprises.  The project aims to combine New Urbanism with deep sustainability. A 12-year, $1billion + effort, the Village, occupies 200 [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2008/01/30/root-concepts-moves-to-sonoma-mountain-village-and-the-business-cluster/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Tod Brilliant lives up to his name with a comment on Non-Essential Consuming</title>
		<link>http://www.rootconcepts.com/blog.html/2007/12/08/tod-brilliant-lives-up-to-his-name-with-a-comment-on-non-essential-consuming/</link>
		<comments>http://www.rootconcepts.com/blog.html/2007/12/08/tod-brilliant-lives-up-to-his-name-with-a-comment-on-non-essential-consuming/#comments</comments>
		<pubDate>Sat, 08 Dec 2007 23:01:18 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Green]]></category>

		<category><![CDATA[Thoughts]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2007/12/08/tod-brilliant-lives-up-to-his-name-with-a-comment-on-non-essential-consuming/</guid>
		<description><![CDATA[Amidst a thousand spam messages was this comment by a new reader of the Root blog.  We found it compelling enough to reply to in a post. Whether you agree or not, please let us hear from you&#8230;and now, Tod in a response to our post on Burt&#8217;s Bees being bought by Clorox for [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2007/12/08/tod-brilliant-lives-up-to-his-name-with-a-comment-on-non-essential-consuming/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Burt&#8217;s Bees buyout leaves a stinging sensation</title>
		<link>http://www.rootconcepts.com/blog.html/2007/11/21/burts-bees-buyout-leaves-a-stinging-sensation/</link>
		<comments>http://www.rootconcepts.com/blog.html/2007/11/21/burts-bees-buyout-leaves-a-stinging-sensation/#comments</comments>
		<pubDate>Wed, 21 Nov 2007 07:44:15 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Environment]]></category>

		<category><![CDATA[Greenwash]]></category>

		<category><![CDATA[Products]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2007/11/21/burts-bees-buyout-leaves-a-stinging-sensation/</guid>
		<description><![CDATA[A recent purchase in the product world has created quite the buzz. Last week The Clorox Company announced that they have bought the beloved Burt&#8217;s Bees for $925 million in cash.
Burt&#8217;s Bees, which began in 1984 as cofounder Burt Shavitz peddling honey out the back of his pick-up, has an ever-growing following for it natural [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2007/11/21/burts-bees-buyout-leaves-a-stinging-sensation/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Blog Action Day - Global Participation in the Environment</title>
		<link>http://www.rootconcepts.com/blog.html/2007/10/15/blog-action-day-worldwide-participation-in-the-environment/</link>
		<comments>http://www.rootconcepts.com/blog.html/2007/10/15/blog-action-day-worldwide-participation-in-the-environment/#comments</comments>
		<pubDate>Mon, 15 Oct 2007 21:49:43 +0000</pubDate>
		<dc:creator>Dominique</dc:creator>
		
		<category><![CDATA[Environment]]></category>

		<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2007/10/15/blog-action-day-worldwide-participation-in-the-environment/</guid>
		<description><![CDATA[Today is Blog Action Day, a worldwide event initiated to create awareness around the environment via bloggers.  As Root Concepts&#8217; blog is intended to get people thinking about the underlying issues of sustainability, we invite each of our readers to take part in this global action.   Over 15,000 blogs have signed up, [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2007/10/15/blog-action-day-worldwide-participation-in-the-environment/feed/</wfw:commentRss>
		</item>
		<item>
		<title>Paris Hilton and Ron Jeremy Ride the Diesel Bus to Green</title>
		<link>http://www.rootconcepts.com/blog.html/2007/09/14/paris-hilton-and-rj-ride-the-diesel-bus-to-green/</link>
		<comments>http://www.rootconcepts.com/blog.html/2007/09/14/paris-hilton-and-rj-ride-the-diesel-bus-to-green/#comments</comments>
		<pubDate>Fri, 14 Sep 2007 20:10:20 +0000</pubDate>
		<dc:creator>Michael</dc:creator>
		
		<category><![CDATA[Branding]]></category>

		<category><![CDATA[Current Affairs]]></category>

		<category><![CDATA[Global Warming]]></category>

		<category><![CDATA[Green]]></category>

		<category><![CDATA[Greenwash]]></category>

		<category><![CDATA[Thoughts]]></category>

		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://www.rootconcepts.com/2007/09/14/paris-hilton-and-rj-ride-the-diesel-bus-to-green/</guid>
		<description><![CDATA[Pimpin&#8217; the G life
In a year when every major magazine has featured a green issue, and the world&#8217;s pop star elite gathered for Live Earth around the globe, those who have made it their life&#8217;s mission to acquire the celebrity zeitgeist are bound to take notice.
Just as the flower power days of the 1960&#8217;s, when [...]]]></description>
		<wfw:commentRss>http://www.rootconcepts.com/blog.html/2007/09/14/paris-hilton-and-rj-ride-the-diesel-bus-to-green/feed/</wfw:commentRss>
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