Viral/Buzz Marketing
As old fashioned as it seems, "word-of-mouth" advertising still reigns supreme. Only now, it has new names like "viral marketing" or "buzz marketing". Really, it's only the venues delivering the message that's changed, not the reality. If you have a great product, your customers will spread the word and if they mention this online, that can happen almost instantly and spread rapidly, or "go viral". Some people will tell you that they'll make you "go viral". That's an unfounded claim. It's impossible to know what will catch the attention of the online public at any given moment, but not trying is even worse than guaranteeing something will hit the "buzz fan". It's No Longer A One-Way Conversation
Branding has become a two-way conversation. Only those companies that are actively engaged in their own brand conversation have any hope of guiding customer perception of their products. Because of this need, more and more companies are establishing Web 2.0 web sites and archiving their old one-way-conversation websites. Root Concepts can help you join the conversation. E-mail: info(at)rootconcepts.com